Be your own boss. Start a small business. It’s what most people are motivated by when they quit their regular 9 to 5 for the chance to make a difference.
What people often don’t realize is how much time and effort it takes to establish continued success. Marketing is the difference between a successful and failed small business.
If you are considering taking the plunge, be sure you know the basics of marketing.
1. Start local: Your small business isn’t going to grow overnight, so you don’t have to worry about reaching the entire world in a day. Instead, spread your name locally – try sponsoring a Little League game or donating to a charity.
2. Team up: Just because you’re a small business doesn’t mean you’re the only one of its kind. There are likely other similar small or large businesses in your area. Collaborate with them and agree to promote each other. You can do this via social media platforms, coupons, flyers, and other various printing and mailing methods.
3. Free is better: While you might have to fit this into your budget, consider giving away products/ services for free while your small business is brand new. This will encourage more customers/ consumers to use your product or service and will get the buzz in motion, for them, without having to pay a cent.
4. Encourage referrals: Along the same lines as free, encourage your customers to refer your business with free stuff. The more people know about your business in the long run, the more success you’ll have, even if there’s not a lot of profit in the beginning.
5. Build a network: And this is the part they don’t tell you about when opening a small business. Networking requires a time commitment without instant gratification, but a strong network is the greatest asset your small business can have.